Bears. Beers. Beale Street Audio

Submitted By

Bears. Beers. Beale Street Audio
Contact Us
Featured Products


The automotive entertainment specialists at Soundz Plus, are no strangers to extreme vehicular projects. They’ve done everything from outfitting supercars with state-of-the-art media players to slicing a Cadillac in half to create a custom DJ booth. DA BEARS truck has been a longtime favorite of owner, Brian Ganz. Despite his loyalty to the Detroit Lions.

This year it was time for the vehicle to sound as good as it looks, inside and out. Ganz worked with the Vanco International team to select products to completely refresh the truck’s sound system. Just in time for kickoff on opening weekend.

The challenge for any vehicle project is two-fold. First, everything must be easily and securely stored within the truck. When the family is inside the stadium, there should be no concerns about equipment going missing. From the hand-painted bags board to the custom designed speakers, everything is securely locked inside the truck.

The second consideration that comes into play is power. The entire system, from the satellite to the outdoor TV, has to be powered by a portable generator.


In total, DA BEARS Tailgating sound experience now includes six of Beale Street’s 2-way 4" In-wall Speakers, an 8" Beale Street Subwoofer, and two 1000W, 4 Channel Amplifiers. The truck contains two audio zones - inside and outside to offer additional sound control and comfort for those fans that may be sitting inside the truck. Beale Street’s patented Sonic Vortex technology, which focuses soundwave dispersion and eliminates bleed-through, helps maintain the separation.

“These Beale speakers are powerful,” says Ganz. ”As much as we want the sound system to have a major impact in the parking lot, we want those inside the truck to have a great experience too. This new zoned system gives us immersive sound without overwhelming the tight interior space.”

“As a fabricator and enthusiast myself, I wanted the vehicle to look good and sound good. This year’s upgrades necessitated new customfabricated enclosures and housings for all the speakers—of course in the Bears classic orange-which took a little time to source and build. Our client is thrilled with the end result. They have already taken the truck on its maiden voyage for the season,” said Ganz.